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Search word : "Online Bookstore",   Search result : 112
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2023 Publishing Statistics & 2024 Publishing Market Outlook

Publishing Industry   2023 Trends in the Korean Publishing Market and 2024 Forecast   2024.01.02         2023 Trends: Growth in self-help, comics, and parenting books   As the COVID-19 pandemic turned endemic in the spring of 2023, travel books saw a resurgence in popularity. The popularity of anime such as Slam Dunk has led to increased sales of manga, and popular YouTubers have joined the publishing market using manga characters. In addition, books by popular writers for grown-up readers, such as physicist Kim Sang-Wook, have been transformed into children’s educational comics.   * K-Book Trends Vol. 42 – Go to the interview of writer Kim Sang-Wook   In addition, despite recording the world’s lowest birth rate, the popularity of books on raising children in Korea has increased. While the market for marriage, family, pregnancy, and childbirth has decreased, the market ...
  • VOL.66 / 2024.01
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Marketing in Korean Bookstores: Recovered Editions & Book-funding

Publishing Industry   Marketing in Korean Bookstores:Recovered Editions & Book-funding Faster and unlike anyone else   2023.12.04         “Faster and unlike anyone else” - this is a phrase from a popular Korean song. No item is exempt from this rule, but it is a hot topic in the Korean publishing and distribution market. Because of the fixed book price system, price competition among retailers is impossible in Korea. Shipping competition, which was fierce in the early days of online bookstores, has also faded. This is because there is not much difference in the delivery speed between bookstores. Competition for merchandise is still fierce but less so than before for various reasons, including readers’ fatigue with merchandise and rising production costs. So, how can bookstores promote their books “faster and unlike anyone else”?There are two ways that stand out - recovered limit...
  • VOL.65 / 2023.12
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Book Pricing Strategies in Korea

Publishing Industry   Book Pricing Strategies in Korea   2023.07.03         Average list price of books sold in 2022 was 17,869 Korean won   In Korea, books are usually sold at a fixed price. It’s because the “fixed book price policy” is implemented as the book price policy in accordance with the Publishing Industry Promotion Act. According to the Korean Publishers Association’s statistics, the average fixed price of books in Korea in 2022 was 17,869 won, 4.4% up from the previous year (17,116 won). This isn’t a sharp increase considering the international pulp prices and domestic labor costs that have been driving prices up in recent years because publishers sell books at a “competitive price” as they fiercely compete with multiple titles in the market.In the Korean publishing market, the hardback, paper...
  • VOL.60 / 2023.07
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The Trend and Prospects of the Self-help Book Market in Korea

Publishing Industry   The Trend and Prospects of the Self-help Book Market in Korea   2023.06.05         The popularity of self-help books rises and falls regularly. Self-help books are currently the cradle of bestsellers in the publishing industry. And, as they can work like a magnet pulling readers to the bookstore once they go popular, it is no exaggeration to say that the genre can determine a bookstore’s sales for the year.The current self-help book craze began to heat up in the second half of last year in Korea, and it reached its peak this year. Unlike in the past, the trend these days was fueled by the recession that has made life more difficult. “As getting rich through financial investment has become impossible in this life, I’d rather raise my value through self-improvement” This phrase has become a buzzwor...
  • VOL.59 / 2023.06
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Reader-friendly Publication Marketing

Publishing Industry   Reader-friendly Publication Marketing   2023.05.02         Readers living in 2023 no longer get the latest news through book reviews in newspapers or advertisements. Instead, most of them purchase books through influencers on Instagram, YouTube channels, and book clubs and newsletters managed by publishing houses. As a result, more readers are meeting books through faster, friendlier, and more familiar channels.As an editor making book-review magazines in online bookstores, there’s one question that I always ask readers that buy 2 to 3 books every month - “Where do you get the news about the latest books? Are there times when you buy books recommended by other readers?” As a result, heavy readers were subscribing to newsletters of at least five publishing houses and were following dozens of authors they like on Social Media. Publishing companies, of course, have ...
  • VOL.58 / 2023.05
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How are Regional Publishers in Korea Thriving?

Publishing Industry   How are Regional Publishers in Korea Thriving? Cooperation of local publishers seen through the Somewhere, Someone series   2023.03.13         I’m living in a village by the ocean in Goseong County, Gangwon-do Province. The first thing I do in the morning is take a walk on the shore in front of the village with my dog. Once I reach the shore, I take off the leash for him to move around freely, and check orders from bookstores on a number of applications. Sometimes, I sit in a corner, enter the logistics website, and start my morning work. Spending 3-4 minutes typing in the number of books and the name of the warehouse for the day is the most important task. Then, I put my dog back on the leash again, and head home.This was a dream 10 years back. Back then, the facsimile in one corner of the publishi...
  • VOL.56 / 2023.03
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“PDF/POD” - Korean Publishing Market Develop into Diverse Formats

Publishing Industry   “PDF/POD” - Korean Publishing MarketDevelop into Diverse Formats   2023.02.20         The interesting promotional text of a self-published e-book, How to Write a Profit Generating E-Book, by writer Yoo Sung-Woo says, “The secret to earning 500 million won with a 10-page PDF e-book” on the page of a crowdfunding platform Wadiz. The book successfully raised hundreds of million won of funding. Before the book was introduced to Wadiz, it was released on freelancer matching platforms, like Kmong, Taling, and Class 101, accumulating more than 500 million won in revenue. Though the book was not officially published in the market, and considering that selling 10,000 copies of a book was regarded as half of a success in the prolonged recession for publishers, an individual book recording such revenue was unprecedented. An increasing number of people collect and sell thei...
  • VOL.55 / 2023.02
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Korea’s Writing Platforms

Publishing Industry   Korea’s Writing Platforms   2022.07.04   In the book Writing Space, Jay David Bolter says that writing technologies realize the writing space. In other words, the writing tools, materials used, cultural selection, and social customs significantly impact the writer’s writing style and content. As a result, changes in writers’ works will be more evident in a different environment in the long run. After the Digital Revolution, people write about their daily lives more on screens than on paper, and people are moving from offline to online at an astoundingly fast pace.With changes in writing space, the pathway to publishing books is also changing rapidly. In the past, writers won literary awards, submitted to publishers, or were recommended by acquaintances before publishing their works in paper books. In contrast, writers nowadays increasingly publish their writings on online writing platforms first, get found by editors, and ...
  • VOL.48 / 2022.07
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Book Funds and Publication

Book Funds and Publication   2021.07.05   From support and cooperation to investment and profit   It is impossible to trace the origin of book funds. They would have existed from the infancy stage of the publishing industry as one of the various ways of publication. Certain stories could be deemed good stories necessary for the world, but for them to be published in the market as a product called books, you need capital. Funds might have been used as a means to raise money. Indeed, the nature of funds in the past would have been closer to support and cooperation (of course, I cannot look into what those fund-raisers had in mind), whereas funds today are more focused on investment and profit-sharing (people might have different thoughts as well but most of the funds I participate in are supportive and cooperative).In the Korean publishing industry, book funds only account for a small proportion, both in terms of attempts and size of investments. It was the early 21st cent...
  • VOL.36 / 2021.07
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Current status of each field in the Korean publishing market ⑫ Publications of Children’s Books/Teenage Books

Current status of each field in the Korean publishing market ⑫ Publications of Children’s Books/Teenage Books   2021.01.04       One of the most active publishing areas in almost any country is children’s books. Many of the children’s books in Korea (for preschoolers and elementary schoolers) have long been focused on education, learning, or cognitive development for its expected roles. However, they are undergoing evolution today as a tool for delivering necessary knowledge and wisdom for kids to actively cope with the world while nurturing their boundless imagination with entertaining elements. Meanwhile, the publishing market for teenagers, which is relatively smaller than children’s books in terms of titles and size, is growing its influence in the market with more various and absorbing topics, not to mention the facilitation of reading education conducted in schools. The teen market is breaking out of the narrow frame of a “generation stuck between child...
  • VOL.30 / 2021.01
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